Women need to feel secure with their investment. This falls into two categories.

One category is the long-term shopper, who is concerned with how well you're doing or how well you will do simply because it provides a security blanket for her future long term. It's a survival technique.

The other generally is a short term shopper looking for someone with a little experience under the hood to go wild with, instead of an inexperienced amateur.

Women tend to not go for douchebags because they are douchebags. This, of course, unless they are themselves douchebags. Female douchebags aren't hard to spot, but they aren't looked down upon like their male counter-parts. This is how you explain the New Jersey orange tanned douchebags and their bad dye job anorexic girlfriends.

A pair in douchbaggery.